MEDIUM TUTORIAL
5 Things to Help You Create an Attention-Grabbing Headline
Answer the Reader’s Questions with Who, What, How, Why, and Keywords
By now, you’ve probably read the buzz about headlines and their importance. There is a lot of truth to this! It is not a lie that many bloggers and journalists spend most of their time crafting the perfect headline. These attention-grabbing words will cause the reader to click and enter.
So, what’s the big deal?
Imagine your story or essay is your house, and the headline is the front door. What makes your front entry inviting?
What makes your headline irresistible and informative at the same time?
FIVE TIPS
- WHAT: is the main message you are conveying?
Is your message controversial or factual, or uplifting? Is it solving a problem? Does it identify an issue? What makes your content special?
The three what’s:
• arouse curiosity
• give focused information
• stir up emotions
2. WHO: are you targeting? Is there a particular niche?
